Tuesday, January 18, 2011

January 18 - Woodland Mall

French Bread
- This is the bread that we made. It was a bit dry and pretty salty.  We had put in 1 tablespoon of salt and it was only suppose to be 1 teaspoon of salt.  The bread was very heavy and dense. It was not like the french bread that we tasted yesterday.

Focaccia Bread
- This bread was very good.  The crust was very soft and buttery.  The bread was very dense and heavy.  This was my favorite bread that I tasted.

Sourdough
- This bread smelled very sour.  It was a very heavy and dense bread. It tasted very sour too. I did not like this bread.  The crust was very hard.  The inside of this bread was a little bit doughy and was the most sour.  

Potato Bread
- It smelled more like a white bread. It was not nearly as dense as the other breads.

Woodland Mall

Macy's
- As soon as we walked in from the mall, we could smell all the perfumes. It was quite strong in that general area, but in the other areas it smelled very fresh. It was very bright throughout all the store.  The main aisles were all tile and they circle the floors.  The clothes are all arranged by similarities and by brand.  The music was quiet but you could still hear it.

Forever 21
- The front of the store was all glass so that you can see into the store. It was very bright throughout the store.  There were two long aisles that lead all the way to the back of the store.  Everything was sorted by colors. The cashiers were in the middle of the store so they were easily accessed from anywhere in the store.  The smell was not very strong, but you can tell it was a flowery smell.  The music was a little bit loud.

Eddie Bouwer
- It smelled very fresh, and natural.  The music was quiet and slower.  Everything was aimed at outdoors, which is the "theme" of the store. They pictures on the wall showed mountains and outdoor scenes. You could hear some nature sounds that played after some songs.  They had big signs all around that advertised sales.  The store was not geared toward a certain gender.

Gymboree
- It did not have a strong smell in the store.  The music that was playing was from the sound of the TV that was playing. The had a TV and seating area for the kids.  It was aimed at wanting the kids to stay in the store so that the parents would not have them distracting them from buying.  All the racks in the store were lower; they were more at a comfortable level for kids.  Everything was in an easy reach for everyone.

Campus Store
- The music was loud and it was pop music that was playing.  There was one main aisle that led down the whole length of the store.  It did not have a distinctive smell in the store.  



I think that stores do use different aromas to entice people to buy their products.  They get people to enter their store and stay longer because it smells good in the store.  People will be interested in the store if there is pleasant smells.  I think that stores do aim at certain genders to be interested in their store.  Stores aimed at females want to use a smell that is flowery. Stores that are aimed at males want to use a smell that is more natural and fresh.   

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